Websit Creation is one of the most important aspects of internet marketing, so you will find I have provided you with a lot of detail on this important topic. Below find an introduction but there are an additional 24 articles covering differing aspects which are all free. This is supported by a video series which provides step by step tutorials on how to put the theory into practice - these can be purchased online.

Introduction

Web design is the creation of a digital environment that facilitates and encourages our life's activities. It reflects or adapts to individual requirements and contents  and changes gradually over time while always retaining its identity.

Web design is an important visual aspect of this but what good is a site that looks good if no one can find the information or product they are looking for.

Web design is not poster design, it is not magazine design, it is not illustration and the highest achievements of these disciplines are not what web design is about.  Web design, like a typeface, is an environment for someone's  expressions.  Web design is usually a long and arduous process involving HTML codes that most people don't understand.  It  has evolved over the years from simple HTML to complex processes and scripts such as Javascript and PHP.

What does my customer want?

Web design is best when it helps people to remember the product or service it supports and not itself.  Web design is a process of conceptualisation, planning,  modelling  and execution of electronic media content delivery via the Internet (or World wide Web )  Web design is not something you can do with a snap of your fingers, even with a powerful web design program.  It is more than just the static graphical representation of your brand in an online environment.

Web design is not good web design if the visitor has to "think" about it.  They should be gathering the information they want quickly and easily. Web design is an important visual aspect of this but what good is a prominent brand if no one can find the information or product they are looking for.

Websites today play a major factor in consumer decision-making.  Web design, and more specifically SEO web design, is absolutely critical and it is moving away from an art form and moving toward a science.  Websites have moved on from the good old days of a few bright graphics and self-flattering words about the company and its products.

It is usability that is the principal measure of success.

Content

What is your site going to be about.  Content is what drives traffic, not graphics, therefore typography should  be the web designer's primary concern.  Content/information websites cannot behave as entertainment websites or shop sites.  Content is king and design without content is merely decoration.

Typography

Typography is very important when it comes to Web design but it is only just the visual presentation of the information.  Typography matters for sure as it supports the communication of the message.   Typography is important in all of web design just as it is when it comes to magazine design, newspaper design etc.  In practice it is not choosing fonts or making fonts that is important, it's about shaping text for optimal user experience.

Sites

Site designers should build components as a whole, especially now that users are viewing the entirety of the Web as a single, integrated resource.  Sites that can incorporate all the elements into their design will connect with users in a much more meaningful way.

Sites that are heavily filled with images, sounds and animation can confuse the mind and eye of the user so sites that are fast loading with intuitive navigation and a number of ways of moving around seem to be preferable to those which bemuse and bewilder people into playing "Guess where the page I want is".  Sites with too much going on tend to overwhelm users and they ignore a large valuable part of the content.  Site statistics allow you to monitor customer activity and website traffic.

Websites that  create trust and credibility are critical to business success.

Searching

Search engine optimisation, or SEO, is only one way to get people to come to your website as is Pay-Per-Click (PPC).  Search Engine Optimization and Pay-Per-Click can work hand in hand to help your business better connect with new customers.  Web design goes hand-in-hand with both Search Engine Optimisation and Pay-Per-Click and can directly influence the number of visitors you attract to your site.

Conclusion

Web design is about more than making a pretty picture or just typing code.  Web Design is a fundamental component of your Web Marketing strategy and is now about achieving a specific objective.

It supports the communication of the message.  Design that does not have anything to do with content is nothing more than decoration so designing for the web means designing sympathetically with what people actually want from the site not what we think they want.

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